Earth Hour 2013: Try And Make Your Earth Hour Action Really Sustainable ….

It’s been a year since Earth Hour 2012 and I really hope that whatever it was that you did for Earth Hour last year has made a meaningful difference to the Earth and to your Ecocred.

My view on Earth Hour hasn’t changed in the last year, click here for my 2012 post on the subject.

There have been quite a few similar blog and news articles with similar thoughts on the Earth Hour debate. This is positive and I guess points to the fact that people are beginning to understand that we should be making sustainable and longterm Earth Saving commitments and not commitments that comprise primarily of greenwash, feel good, short term actions. So …. if you do decide to do something for Earth Hour try and commit to making your Earth Hour action something long term sustainable and not greenwash! That in my opinion would be the best thing to do to make Earth Hour really make a difference!

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Earth Hour 2012, Low Hanging Fruit & Really Making a Difference?

Tonight is Earth Hour 2012!Earth Hour aims to increase awareness of the  (negative) impact of electricity on the environment and urge consumers to act together to reduce electricity consumption and thereby contribute to saving the earth.

….. or in the words of the actual Earth Hour organizers:

“Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour. ” (www.earthhour.org)

More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011 alone, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. Without a doubt, it’s shown how great things can be achieved when people come together for a common cause. (www.earthhour.org)

….an alternative view of Earth Hour is:

“Earth Hour celebrates ignorance, poverty and backwardness. ………. It encourages the sanctimonious gesture of turning off trivial appliances for a trivial amount of time, in deference to some ill-defined abstraction called “the Earth,” all the while hypocritically retaining the real benefits of continuous, reliable electricity.” (www.wattsupwiththat.com)

I agree that we need to unite and act and make changes in our resource use and consumption patterns to ensure that we use our resources in a more efficient, equitable and sustainable manner. I also believe that we need to raise awareness and increase the urgency of our actions and end the low- hanging fruit, talk, conference, committee type of actions that are clearly not making much of a difference. We need initiatives that actually make a difference and move away from mere awareness building, and hour-long initiatives.

For me the issue is more that earth hour is close to being seen as a yearly green wash, feel good, drop in the ocean event that doesn’t actually make much difference if we all go back to our normal consumption patterns after the hour of action.

I do understand that the aim is to increase awareness and change electricity use patterns, but how many of us observe the hour, give ourselves a good (green) pat on the back and then carry on with our normal way of life without making worthwhile changes in how we use electricity?

We all need to change our resource use patterns, but is one hour per year really going to help us?

I am not saying don’t support Earth Hour, though I am saying I don’t think a few green washed actions will make much difference! We need to focus our energies on actions and initiatives that actually work and are sustainable!

References and reading :

Earth Hour Website

Action for Climate Justice: Earth Hour and Green wash 

WUWT 

Article on WWF-UK on Green wash and Earth Hour