In the latest we didn’t know but we will be looking in to it story the Victoria’s Secret “Pesticide-free, 100% rain-fed cotton. Good for women. Good for the children that depend on them.” range has been exposed for using cotton that is not so good to children and not really Fair Trade. (For more information on this please click on the links at the bottom of this post!)
Victoria’s Secret LTD thought they were sourcing fair trade cotton… and so they thought they were being good global citizens…. As did the Victoria’s Secret die-hards (and a few not so die-hards) who thought that by wearing the Victoria’s Secret undies (and other little bits of lace and stuff) they would not only transformed into looking like a Victoria Secret Angel… but also be doing quite an angelic deed.
So where does the blame lie? Does the blame lie solely with Victoria’s Secret LTD? Or with the fair trade certifying body? Or the consumer? Things to consider when buying / consuming …
- Paying premiums for organic and fair-trade cotton has — perversely — created fresh incentives for exploitation (www.bloomberg.com). This applies to most areas where there has been a realization that there are profits to be made in the next big thing…greening, green wash… etc
- A consumer cannot abdicate ethical, moral, green decision-making by leaving the “big, green, ethical” issues for fair trade certifying bodies, multinational organizations, politicians etc.
- Just as not all that glitters is gold… not all that is labeled green/ good/ ethical etc is green, good or ethical.
- Don’t be a gullible consumer.
The same principle applies to carbon credits, the green economy and the climate change COP17 discussions etc Just because the politicians, leaders etc fly around the world and meet to discuss things like emissions reductions, sustainable development and the green economy transition it does not mean that they are in fact guiding us towards a more equitable and sustainable future. We each have a role to play and leaving the big decisions to the worlds “leaders” is not going to get us any closer to an equitable and sustainable future.